Selling off-market means your property is presented directly to qualified buyers from our existing database, rather than being publicly listed on realestate.com.au or domain.com.au. While it offers privacy and speed, less market exposure can sometimes mean a lower price.
Who benefits from selling off-market?
Off-market sales suit sellers who value privacy – perhaps not wanting neighbours or family to know the home is for sale. It also appeals to vendors wanting to test genuine buyer interest before a full campaign, or those with a specific buyer profile already in mind. Finally, it’s a good option for anyone wanting a quicker sale without the cost and time of a full public campaign.
Will I get less money selling off-market in Melbourne’s South East?
Sometimes yes, sometimes no. It depends entirely on the property and how many relevant buyers are actively looking. If your property has a narrow, well-defined buyer profile and we have qualified buyers registered who match, you may achieve a price equal to or exceeding a public campaign. However, if your home has broad appeal, a public campaign will likely outperform.
What types of homes sell well off-market locally?
Properties with a clear buyer profile tend to perform best. In Officer, premium family homes in tightly held precincts where we have active buyers who have recently missed out are strong candidates. Investment properties with long-term tenants, townhouse projects appealing to developers, and homes where the vendor needs discretion also suit this approach.
The honest reality
KR Peters typically recommends a 7 to 14 day off-market test first. If strong interest doesn’t emerge, we recommend moving to a full public campaign rather than leaving money on the table. Homes that languish off-market develop market stigma fast. Buyers assume something is wrong with a property that has been sitting. That assumption costs more than a correct price from day one ever would.
Questions to consider
- Does your property appeal to a specific type of buyer, or is it likely to attract broad interest?
- How quickly do you need to sell, and are you willing to potentially compromise on price for speed and privacy?
- Are you comfortable with the possibility of moving to a public campaign if initial off-market interest is limited?
Talk to KR Peters for a straight-talking appraisal with no obligation.
krpeters.com.au
Market information is general in nature and reflects conditions
at the time of publication. For advice specific to your property,
contact KR Peters.