Sometimes you will, sometimes you won’t. Whether you get less money selling off-market in Melbourne’s South East depends entirely on your property and how many buyers are actively looking for something like it.
When does off-market selling work well?
Off-market sales can match or even beat a public campaign if your property has a narrow buyer profile and KR Peters has qualified buyers already registered who are a good fit. The right buyer being in our database and ready to move is key.
When is a public campaign the better option?
If your home has broad appeal across multiple buyer types, or the price range has strong buyer depth currently, a public campaign will likely outperform. You need competition to achieve your price target in these cases.
What kind of homes sell well off-market locally?
Properties with a clear, narrow buyer profile tend to perform best off-market. This includes premium family homes in tightly held Officer precincts, investment properties with long-term tenants, and townhouse projects where a developer’s buyer network can absorb stock.
The honest reality
It is a more challenging market than 12 months ago. While sellers who price accurately and present well are still achieving solid results, it’s not a boom. If rates stabilise, more vendors will list and your competition will increase.
Questions to consider
- Does your property appeal to a specific buyer type, or is it likely to attract a wide range of interest?
- How quickly do you need to sell, and are you willing to potentially leave money on the table for a faster, more private sale?
- What is your price expectation, and is it realistic given the current market conditions and buyer depth in your suburb?
Talk to KR Peters for a straight-talking appraisal with no obligation.
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Market information is general in nature and reflects conditions
at the time of publication. For advice specific to your property,
contact KR Peters.