For a well-priced, well-presented property in Officer or Pakenham, expect a campaign to run for 30 to 45 days in 2026. However, campaigns are currently running slightly longer than they were 12 months ago, as buyers are taking more time to confirm their finance.
Timeframes by price range
The price range significantly impacts sale time. Properties between $550,000 and $720,000 are selling in 30 to 40 days, representing the deepest buyer pool. Above $850,000, that timeframe extends to 55 to 70 days.
The impact of pricing
Overpricing is a major risk. Properties launched above current buyer capacity quickly develop a negative perception in the market. Buyers will assume there is an issue with the property, and this can cost more than pricing correctly from the outset.
The honest reality
Homes that launch above the current buyer pool develop market stigma fast. Buyers assume something is wrong with a property that has been sitting. That assumption costs you more than a correct price from day one ever would.
Questions to consider
- What is the current market value of homes comparable to yours in your specific Officer or Pakenham precinct?
- How does your property’s presentation stack up against others currently on the market?
- Are you prepared to adjust your expectations if the market indicates your initial price is too high?
Talk to KR Peters for a straight-talking appraisal with no obligation.
krpeters.com.au
Market information is general in nature and reflects conditions
at the time of publication. For advice specific to your property,
contact KR Peters.